Pricing
Choose the plan that fits your product launch journey
Starter
Start moving your idea forward
$0/yr
Perfect for solo founders trying to structure their product launch
- 1 Launch Plan
- All core launch plan sections
- All core AI specialist agents
- Task generation (12 tasks/month)
- Asset generation (3 assets/month)
- Document management
Perfect for: Founders ready to validate systematically
Build comprehensive launch plans
Track your progress
Most Popular
Professional
Accelerate your launch
Limited Time: 50% Off!
$444/yr$222/yr
$19/month billed annually
Advanced features and more AI assistance
- Everything in Starter
- Unlimited Launch Plans
- Task generation (40 tasks/month)
- Asset generation (10 assets/month)
- Document analysis (10 documents/month)
- Field-level suggestions (80/month or 1000/year)
- Launch Plan exports
- Unlimited collaborators (view-only and editors)
- Priority support
Perfect for: Serious founders and product teams
Boost productivity with advanced launch guidance and assets
Work with unlimited collaborators
Feature Comparison
Compare a detailed breakdown of the features available in each plan.
| Feature | Starter | Pro |
|---|---|---|
Structured Launch PlanComprehensive product framework with all essential sections to guide you from idea to first customers | ||
Workspace | 1 Plan | Unlimited Plans |
Editable | ||
Tasks | ||
Problem Definition | ||
Ideal Customer Profile (ICP) | ||
Stakeholder Personas | ||
Market Overview | ||
Competitors | ||
Jobs to be Done | ||
Value Proposition | ||
Adoption Friction | ||
Differentiation & Defensibility | ||
Pricing Strategy | ||
Go to Market Strategy | ||
Message Map | ||
Elevator Pitch | ||
Objection Handling | ||
Retention Strategy | ||
Evidence and artifacts | ||
Questions to Ask | ||
Confidence Score | ||
Completeness Score | ||
AI AssistanceIntelligent, specialized AI agents and tools to accelerate your product launch | ||
Founder Guide | ||
Task Planner | ||
Problem Scout | ||
Persona Builder | ||
Market Analyst | ||
Solution Architect | ||
Pricing Strategist | ||
Go to Market Strategist | ||
Growth Analyst | ||
Asset Specialists | ||
Task generation | ||
Asset generation | 3 assets per month | 120 assets per year |
Document analysis | ||
Field level suggestions | 1000 suggestions per year | |
Chat with Specialist | Coming soon | |
MVP Planner | Coming soon | |
TasksAI-generated and manually created actionable tasks tailored to your situation | ||
Editable | ||
Task Generation | Up to 15 AI-generated tasks per month | Up to 40 AI-generated tasks per month |
Content suggestions | Included with generated task | Included with generated task |
Links to Plan Sections | Included with generated task | Included with generated task |
DocumentsCentralized file storage and document management for your notes, validation evidence, and other documents | ||
Centralized file storage | ||
Document analysis | 120 documents per year | |
ExportsExport your information from your launch plan in various formats for sharing, presentations, or documentation | ||
Launch Plan export | PDF / Markdown | PDF / Markdown / Microsoft Word |
Investor Snapshot | Coming soon | |
Custom export templates | Coming soon | |
Collaboration (Coming soon)Share your launch plan with team members, advisors, and stakeholders | ||
Viewers | Unlimited | Unlimited |
Editors | Unlimited | |
Asset and Content TypesGenerate various types of marketing and product assets to accelerate your product launch | ||
Interview guides | ||
Landing page structure | ||
Email templates | ||
Marketing messages | ||
Product Requirement Documents (PRDs) | Coming soon | Coming soon |
IntegrationConnect Founder Guide with your favorite development and productivity tools. | ||
Lovable | Coming soon | |
Cursor | Coming soon | |
Claude Code | Coming soon | |
Accountability and EncouragementTools and features to help you stay motivated and on track | ||
Reminders | Coming soon | Coming soon |
Weekly check-ins | Coming soon | Coming soon |
SupportGet help when you need it with various support options. | ||
Founder Guide product support | Standard | Priority |
Community access | Coming soon | |
ServicesGet help when you need it with various add-on services. | ||
Live coaching session | ||
Build My MVP | ||
Build My Website | ||
Build My Pitch Deck | ||
Market My Product | ||