Refreshing guidance that propels your startup
Stop wasting months on the wrong priorities. Founder Guide finds what's really blocking your startup and shows you exactly how to break past it.
Built by a founder, for founders
“After seeing pre-revenue founders lose precious runway to scattered advice and unfinished experiments, I built Founder Guide. My goal is to give you what I wish I'd had: a way to stop wasting time on the wrong things.”
Todd Bashor, CEO
Stuck between idea and paying customers
Without a sequenced, evidence-based plan, pre-revenue founders lose 8–12 hours/week and 4–8 weeks of runway, delaying your path to paying customers and compounding self-doubt.
Advice Overload
You’re surrounded by advice from Twitter, YC, and mentors, yet most of it is theoretical and hard to apply to your situation. You still end up without a unified, sequenced plan.
Information Sprawl
Your research, notes, interviews, and ideas are scattered across Notion, Google Docs, and ChatGPT. Nothing connects, and you have no clear picture of your business.
Weak Signals
You talk to the wrong people, ask the wrong questions, or collect low-signal feedback, leading to wasted cycles and features built without evidence.
Expensive Accelerators
Accelerators often cost equity, fees, and valuable time, yet still fail to give you a clear plan to paying customers. You invest heavily without knowing if the payoff will ever come.
Generic AI Advice
ChatGPT and other AI tools give generic suggestions that aren’t grounded in your evidence, your market, or your business model, leading to misdirection instead of clarity.
Lack of Support
You don’t have anyone to review your thinking, keep you accountable, or help you regain momentum, leading to decision paralysis and discouragement.
The engine behind your next breakthrough
Founder Guide organizes what you know, shows you what to do next, and helps you do it well.
Structured Knowledge
Your business knowledge finally lives in one place. Notes, research, interviews, and decisions all connected and scored so you can see exactly where you're strong and where you have gaps.
- One clear picture of your business
- See how ready you really are
Sequenced Playbook
Not just a to-do list. A systematic set of milestones that puts the highest risk items first and tells you exactly what to work on, in what order, and why it matters now.
- Achievable tasks in the right order
- Less risk, faster progress
Tailored Expertise
Every recommendation and generated document is grounded in your market, your customers, and your stage. Not generic startup advice. Guidance that knows your business as well as you do.
- Grounded in your business data
- Customized scripts, emails, and more
From scattered to focused. From stuck to moving. From idea to paying customers.
Features to Accelerate Your Progress
From planning to execution, Founder Guide has you covered.
Launch Plan
Editable plan covering problem, customer, market, solution, pricing, go-to-market, and retention. Self-assessment with auto-calculated confidence and completeness scores.
Document Analysis
Upload markdown, text, CSV, and PDFs for analysis and integration into the Launch Plan. Agents can reference documents in the future.
AI Specialists
Work with a whole team that always answers with the context of your business in mind. Founder Guide, Problem Scout, Persona Builder, Market Analyst, Solution Architect, Pricing Strategist, GTM Strategist, Growth Analyst.
Plan Generator
Creates an editable weekly focus with 3–5 priorities, next actions, outreach blocks, all tied to launch plan fields.
Suggestions
You are in control. AI recommends edits to launch plan fields and you decide what to apply. Weekly reflection questions auto-suggested from recent plan updates and plan generator output.
Asset Generators
Per-section questions, discovery scripts, outreach emails, objection handling, and more. Exports to Markdown.
From zero to focused in four steps
Tell Founder Guide About Your Startup
30–45 MIN
Your choice: import notes, scan your website, be interviewed or fill in some basic information. Founder Guide organizes everything and show you where the gaps are.
OUTPUT
A scored Launch Plan with gaps clearly highlighted
Get Your Priorities Straight
5 MIN
Founder Guide recommends what milestone to work on next and the tasks to support it, all based on the current state of your business.
OUTPUT
A focused execution plan
Do the Work (With Help)
ONGOING
When you start a task, Founder Guide provides customized details to help you tackle it: step-by-step instructions, discovery scripts, outreach emails, landing page copy, objection handling. All grounded in your business data.
OUTPUT
Ready-to-use scripts, emails, and content
Reflect and Adjust
10-30 MIN WEEKLY
Each time you finish a task, Founder Guide prompts you to reflect on what you learned. What changed? What surprised you? Your confidence scores update and plan adjusts based on real signals, not assumptions
OUTPUT
Updated plan and sharper focus for the next task
When to use Founder Guide
Specific scenarios where Founder Guide helps pre-revenue founders
Prioritize Your Tasks
When
- •You have too many tasks and no clear priority
- •You want focus aligned with customer signals
- •You need a weekly cadence that sticks
Get
- •3-5 weekly priorities tied to plan gaps
- •Next actions with time estimates
- •Outreach blocks and review prompts
- •Weekly recommendations on what to build next
Validate Your Ideal Customer
When
- •You have broad hunches but no clear target
- •Discovery calls feel scattered
- •You need to narrow focus fast
Get
- •ICP definition grounded in your notes
- •Segment prioritization based on signals
- •Target list suggestions
- •Confidence score based on problem/solution fit
Run Discovery Calls
When
- •You need a structured discovery process
- •You want to capture and analyze learnings
- •You need scripts that evolve with feedback
Get
- •Discovery scripts tied to your problem/ICP
- •Weekly prompts to log insights
- •Confidence score updates per call
- •Generated scripts & objection handling assets
Create Marketing & Sales Content
When
- •You need a high-converting landing page for your product
- •You need cold email templates and outreach assets
- •You want objection handling grounded in evidence
Get
- •Ready-to-use content for your page builder based on your validation data
- •Outreach emails using your language
- •Demo scripts with customer-specific hooks
- •Objection handling tied to real feedback
Reach People Who Will Pay
When
- •You know your ideal customer but struggle to find them
- •You need to systematically get in front of qualified prospects
- •You need a repeatable process for growth
Get
- •Channel recommendations for reaching your ideal users
- •Outreach recommendations with prepared scripts
- •Weekly learning review to capture insights and refine approach
- •Pipeline tracking and strategy adjustments based on signals (coming soon)
Prioritize Your Roadmap
When
- •Your roadmap is bloated features based on hunches
- •You need help reducing a feature to its simplest form
- •You want evidence-based prioritization
Get
- •Feature triage based on customer signals
- •Roadmap recommendations tied to your ideal customer
- •Elimination of low-impact backlog based on evidence
- •Ready to execute prompts for AI coding agents
Pricing
Choose the plan that fits your product launch journey.
Start moving your idea forward
- 1 Launch Plan
- All core launch plan sections
- All core AI specialist agents
- Task generation (12 tasks/month)
- Asset generation (3 assets/month)
- Document management
Perfect for: Founders ready to validate systematically
Build comprehensive launch plans
Track your progress
Accelerate your launch
$19/month billed annually
- Everything in Starter
- Unlimited Launch Plans
- Task generation (40 tasks/month)
- Asset generation (10 assets/month)
- Document analysis (10 documents/month)
- Field-level suggestions (80/month or 1000/year)
- Launch Plan exports
- Unlimited collaborators (view-only and editors)
- Priority support
Perfect for: Serious founders and product teams
Boost productivity with advanced launch guidance and assets
Work with unlimited collaborators
No equity taken, no hidden fees. Just one plan, one place, faster to first customers.